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Question # 1

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

 
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping “Day” — Standard “Day” field “Opportunity Key” > Main Generic Entity Key “Opportunity Stage” — Main Generic Entity Attribute “Opportunity Count” — Generic Custom Metric A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage? 

A. 3
B. 1
C. 0
D. 2

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Question # 2

An implementation engineer has been asked by a client for assistance with the following problem: The below dataset was ingested:

 
However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type’ is 4. What could be the reason for this discrepancy? 

A. The measurement ‘Clicks’ is set as a percentage.
B. A mapping formula was populated, indicating not to bring Type! values.
C. The aggregation function is set as AVG
D. The aggregation function is set as LIFETIME

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Question # 3

Animplementation engineer has been provided with the below dataset:


*Note: CPC = Cost per Click Formula: Cost / Clicks Which action should an engineer take to successfully integrate CPC? 

A. Populate the logic within a custom measurement. No need to change Aggregation.
B. Unmap it, as Datorama will calculate it automatically.
C. Populate the logic within a custom measurement. Set Aggregation to AVG.
D. Populate the logic within a custom measurement. Set Aggregation to SUM.

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Question # 4

Aclient's data consists of three data streams as follows:


* The data streams should be linked together through a parent-child relationship. * Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements. Which data stream should be set as a parent? 

A. Data Stream A
B. Data Stream C
C. Any of the data streams can technically be the parent
D. Data Stream B

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Question # 5

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status

 
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping: “Day” — Standard “Day” field “Opportunity Key” > Main Generic Entity Key “Opportunity Stage” — Main Generic Entity Attribute “Opportunity Count” — Generic Custom Metric A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage? 

A. 1
B. 3
C. 2
D. 0

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Question # 6

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

 
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping: “Day” — “Created Date” “Opportunity Key” + Opportunity Key “Opportunity Stage” — Opportunity Stage A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of‘opportunitiesin the Confirmed Interest stage? 

A. 2
B. 1
C. 3
D. 0

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Question # 7

Your client has provided sample files of their data from the following data sources: Google Campaign Manager

 
Below are the requirements from the client and additional information: * The sources are linked to each other by shared Media Buy names. * In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360. * The source of truth for cost is Google DV360 Which action(s) are needed to take place in order to meet the client’s requirement and set Google DV360 as the source of truth for Cost? 

A. Unmap ‘Cost' in Google DV360
B. Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for GoogleDV360
C. Set Update Attributes and Hierarchies’ as the Data updates Permissions for GoogleDV360
D. Unmap ‘Cost’ in Google Campaign Manager

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Question # 8

An implementation engineer is requested to apply the following logic:


To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?" 

A. 2
B. 3
C. 5
D. 4

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Question # 9

What is the relationship between “Media Buy Key” and “Campaign Key”? 
 

A. Many-to-one (one Campaign Key has many Media Buy Keys)
B. Many-to-many
C. One-to-many (one Media Buy Key has many Campaign Keys)
D. One-to-one

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Question # 10

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed. Otherwise, return null for the opportunity status.

 
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping: “Day” — Standard “Day” field “Opportunity Key” > Main Generic Entity Key “Opportunity Stage” — Generic Entity Key 2 “Opportunity Count” — Generic Custom Metric A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table? 

A. 2
B. 1
C. 3
D. 0

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Question # 11

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as … Facebook Ads Naming Convention - Campaign Name: CampID_CampName#Market_Object#object#targetAge_TargetGender Twitter Ads Naming Convention- Media Buy Name MarketTargeAgeObjectiveOrderID Google ads Naming Convention-Media Buy Name: Buying_type_Market_Objective The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request? wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request? 

A. The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Adsnaming convention contains mufti delimiters.
B. it is not possible to do this, as the naming conventions are different
C. This is not possible as the naming conventions are in different fields (Campaign Nameand Placement Name)
D. The client will be able to do this and it will require building three patterns.

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Question # 12

What is the relationship between "Media Buy Key" and "Creative Key? 
 

A. One-to-many (one Media Buy ley has many Creative Key)
B. One-to-one
C. Many-to-many
D. Many-to-one (one Creative Key has many Media Buy Keys)

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Question # 13

A client's data consists of three data streams as follows:


Which options will yield the desired result;

A. Option #1 & Option #4
B. Option #1 & Option #3
C. Option #2 & Option #3
D. Option #2 & Option #4

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Question # 14

Which three statements describe Overarching Entities? 03m 23s 
 

A. Once the data streams in which Custom Classification values were mapped are deleted,their data is deleted.
B. Some overarching entities hold a Many-to-Many relationship with the main entity, andothers hold a One-to-Many relationship with it.
C. When needed, these entities can act as a main entity, replacing the original one.
D. These are mappable dimensions that are present in each and every dataset type
E. The values of these entities are stored at the workspace level, rather than the datastream level

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Question # 15

Client has provided sample flies of their data from the following data sources: Google Campaign Manager

 
Please note: • All other measurements were mapped as well to the appropriate fields. • No other mapping manipulations or formulas were implemented. How many records will the merged table hold? 

A. 4
B. 8
C. 3
D. Depends on the Data Updates Permissions

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Question # 16

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence? 
 

A. Every data stream type includes the Medio Buy entity
B. All data stream types consist of at least one entity
C. All data stream types share at least one mutual measurement
D. Each data stream type has Its own main entity
E. Each data stream type has its own set of measurements

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Question # 17

What Is a disadvantage of using a Vlookup formula? 
 

A. Can return values only from the same data stream type
B. It cannot be used more than once from the same data stream.
C. Could extend processing time of data streams.
D. It allows classifying data only on a basis of mutual entity keys.

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Question # 18

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

 
The mapping is as follows: Day — Day web_site_key —> Main Generic Entity Key web_site_name —> Main Generic Entity Name Web_site_source —> Main Generic Entity Attribute 01 Page Views — Generic Metric 1 How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested? 

A. 1
B. 0
C. 3
D. 4

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Marketing-Cloud-Intelligence Complete Exam Detail:

Aspect	Details
Total Time	90 minutes
Exam Fee	$200 USD
Passing Marks	65%
Available Languages	English, Japanese, Spanish
Exam Format	Multiple Choice
Number of Questions	60
Prerequisites	None
Validity	2 years

Marketing Cloud Intelligence Accredited Professional Exam Complete Exam Topics Breakdown:

Topic	Percentage of Exam
Data Management	20%
Analytics and Reporting	25%
Content Personalization	15%
Automation	20%
Customer Journeys	20%

Salesforce Marketing-Cloud-Intelligence Frequently Asked Questions