Salesforce Customer-Data-Platform Question Answers

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Question # 1

A Telecom company’s customer has requested their personal data be deleted Customer data in -------following actions should be performed to submit a data deletion request inCDP?(Choose 1) 

A. Useconsent API to request restriction of processing
B. Update consent flag in the Marketing Cloud Engagement datastream to submit -----
C. Update preferences and Consent in all Activation channels
D. Use Ingestion API to submitrestriction of processing

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Question # 2

Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle 

A. All Business Units in the Marketing Cloud Account with Email Activity
B. All Business Units in the Marketing Cloud Account
C. All Business Units in the Marketing Cloud Account for which connected CDP
D. Top level (Enterprise) Business Unit in the Marketing Cloud Account

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Question # 3

Which formula function should a DataSpecialist use to create composite key if the primary key is not available in the data stream? 

A. COALESCE
B. UUID
C. CONCATE
D. SUBTITUTE

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Question # 4

Whatcan cause a published schedule to be skipped?

A. Segment criteria is not correct
B. Activation schedule is paused
C. Segment has 0 records
D. Too many schedules at same time

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Question # 5

When setting up the data source object or schema for data ingestion what are the three options availablein CDP? 

A. Other Data
B. Engagement Data
C. Order Data
D. Profile Data
E. Event Data

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Question # 6

What is a key driver of value for Salesforce CDP?

A. The ability to enable integrations via api’sbetween different systems within anorganization
B. The ability to sell customer data
C. The ability to merge customerinformation from various systems to create a single view ofthe customer
D. The ability to enable seamless customer transactions

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Question # 7

Aretail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member? 

A. Subscriber
B. Unified Individual
C. Contact
D. Individual

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Question # 8

Salesforce CDP supports these content file formats?

A. .txt
B. .csv
C. .tsv
D. .json

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Question # 9

What is a Customer Data Platform?

A. A platform where end users can see datacollected about themselves
B. A platform to buy and sell advertising data
C. A social media platform
D. A platform that collects and stores data aboutcustomers

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Question # 10

What is the primary object for an Organization, Individual, Affiliation Group, Member inthe Cloud Information Model? 

A. Membership
B. Party
C. Global Account
D. Individual

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Question # 11

How does Identity Resolutionselect attributes for Unified individuals when there is --- attribute----(Choose 1) 

A. Leverage Match Rules
B. Leverage ReconciliationRules
C. Create additional Rule Sets
D. Create additional Contact Points

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Question # 12

Which two options are available when configuring a segment publish schedule?

A. Manual refresh
B. Don’t refresh
C. Hourly
D. 24 hours

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Question # 13

How can a marketer change attribute names to matchpersonalization in an activationtarget? 

A. Set preferred attribute names when configuring activation
B. Update attribute names in the data stream configuration
C. Set preferred attribute names when configuring activation target
D. Update field names in thedata model

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Question # 14

What are the two distinct phases of data management in CDP?

A. Data Ingestion
B. Data Actions
C. Data Modeling
D. Data Activation

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Question # 15

What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person? 

A. Data Visualization
B. Data Unification
C. Data Cleansing
D. Data Mining

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Question # 16

What must CDP admin user do first when settingup users in CDP?

A. Creates profile for each CDP user role
B. Assign permission sets
C. Configure Data Source
D. Set up each use as admin

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Question # 17

What are the two steps of data setup process in Salesforce CDP?

A. Mapingested data to existing ingested data objects
B. Map ingested data to the Data Model
C. Establish a connection with the source data via Rest API
D. Preserve data with ingestion to data lake

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Question # 18

Whichfunction does the Copy SOQL button perform in Data Explorer?

A. Copy SOQL for any formula fields in that object
B. Copy SOQL forthe current data view to clipboard and export
C. Copy SOQL for data export from Salesforce CDP
D. Copy SOQL for the current data view to clipboard

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Question # 19

Which two features are impacted by the Time zone setting inCDP instance?[Corrected]

A. Ingestion Schedule
B. Activation Schedule
C. Identity Resolution publish schedule
D. Segmentation schedule

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Question # 20

What is the maximum limit of the numberof records for Full Refresh Extract Method?

A. 10 million
B. 40 million
C. 50 million
D. No hard limit

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Question # 21

What feature is usedin Segmentation to create relationships between the Related attributes?(Choose one) 

A. Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights

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Question # 22

What are two benefits Customer Data Platform provides a company in relationto managing customer data? 

A. Data Stewardship
B. Unifying data silos
C. Single source of truth
D. Data Cleansing

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Question # 23

Which data model defines thecomplete set of experiences that customers go through when interacting with a company? 

A. Party Data Model
B. Journey Data Model
C. Engagement Data Model
D. Case Data Model

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Question # 24

Which field intherecommended source schema is not editable?

A. Field Label
B. Field API Name
C. Header Label
D. Data Type

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Question # 25

When setting up a data stream, which field in the recommended source schema is not editable?

A. Standard Big Objects
B. Standard Objects
C. Custom Big Objects
D. Classic Encrypted Fields
E. Custom Objects

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Question # 26

When setting up a data stream, which field in the recommended source schema is not editable? 

A. Data Type
B. Header Label
C. Field Label
D. Field API Name

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Question # 27

What is the Subject Area for any Organization, Individual, or Member in the Cloud Information Model? 

A. Membership
B. Global Account
C. Individual
D. Party

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Question # 28

Which of the following statements about CDP’s Web and Mobile Appconnector are True?

A. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web apconnectors
B. Mobile and Web SDK schema can be updated to delete an existing field
C. CDP admins can seethe status of Web or Mobile connector app on the app details page
D. Any Data Streams associated with Web or Mobile connector app will be automaticallyowned -----

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Question # 29

Which two dependences can prevent a Data Streamfor being deleted?

A. A data stream attribute is used in Segmentation
B. A data stream attribute is used in Calculated Insight
C. A data stream attribute is mapped to a Data Modelobject
D. A data stream attribute is used in Activation

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Question # 30

Where is value suggestion for attributes in segmentation enabled?

A. Data Stream Setup
B. Data Modeling
C. Data Mapping
D. Segment Setup

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Question # 31

Which of the followingcannotbe usedin Segmentation? (Choose 2)

A. Numeric Measures
B. Text Measures
C. Aggregate Functions
D. Date Time Measures

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Question # 32

Salesforce CDP create automations in Marketing Cloud Automation Studio to support dataingestion. Under which Business Unit(s) will theseautomations be created? 

A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
B. All Business Units (Bus) in the account used for sending
C. All selected business unit (Bus) during mapping
D. Top-level (ENT) business unit only

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Question # 33

Which two permission sets will allow users to access Salesforce CDP Data Explorer?

A. Salesforce CDP admin
B. Salesforce CDP Marketing Manager
C. Salesforce CDP Marketing Specialist
D. Salesforce CDP Data Aware Specialist

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Question # 34

What happens if no filename is specified in AWS S3 data stream during ingestion?

A. The system does not fetch any file and the data stream shows an error.
B. The system chooses the first file foundin the S3 bucket
C. The ingestion setup can’t be completed without specifying thefilename.
D. The ingestion setup is completed but the data stream shows 0 records

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Question # 35

Which two features can be used to validate the data in the unified profile object?[Answer need confirmation] 

A. Query API
B. Data Explorer
C. Segmentation
D. Identity Reconciliation

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Question # 36

What are the three available data related APIs in CDP?

A. Transactional API
B. Profile API
C. Unified Profile API
D. Data Query API
E. Calculated Insights API

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Question # 37

Which API would you use to surfaceadditional information from the CDP into Service Cloud? 

A. Query API
B. Unified Profile API
C. Calculated Insights API
D. Profile API

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Question # 38

Which feature determines theattribute value inthe file when activating on the Unified Individual? 

A. Einstein Activation
B. Reconciliation Rules
C. Data Stream Sequence
D. Random Selection

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Question # 39

Which are the following actions can be applied to a previously created segment? (Choose 3) 

A. Deactivate
B. Copy
C. Reactivate
D. Delete
E. Export

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Question # 40

How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?

A. Every 15 minutes
B. Every 12Hours
C. Hourly
D. Daily

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Question # 41

What can be customized in the Salesforce CDP canonical model?

A. Objects, fields, and relationships
B. Objects
C. Objects and fields
D. Fields

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Question # 42

Consolidation Rate

A. 1 - (Total Unified Profiles/ DSO profile)
B. 1 - (TotalUnified Profiles/ DMO profile)
C. 1 - (Total Unified Profiles/ Data Stream profile)

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Question # 43

Which two steps required whensetting up a Marketing Cloud activation?

A. Set publish schedule
B. Choose an Activation Target
C. Set subscriber key field
D. Select the Email Contact Point

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Question # 44

What are two characteristics that describethe Cloud Information Model?

A. A Product Sold By Salesforce
B. A Conceptual Model
C. A Canonical Model
D. A Static Model

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Question # 45

What are the two benefits of Calculate Insights compared to Segmentcriteria?

A. It creates simple logic on row-basedoperations
B. It creates reusable contents
C. Marketer friendly drag and drop interface
D. It performs complex queries on multiple objects

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Question # 46

What is the maximum number offilter criteria a segment can have?

A. 10
B. 50
C. 500
D. 99

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Question # 47

Which two options are available for setting up a publishing schedule in segmentation?

A. Data Stream schedule
B. Manual
C. Automated every 12 or 24 hours
D. Einstein Insights

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Question # 48

Which two steps are required when configuring aMarketing Cloud activation?

A. Select an Activation Target
B. Select Contact Points
C. Add Additional Attributes
D. Select Activation Membership

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Question # 49

How many calculated insights can be created pertenant?

A. 5
B. 10
C. 50
D. 100

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Question # 50

Records from which object can be retrieved via the Salesforce CDP Query API?

A. Segment membership
B. Segment metadata
C. Data Stream metadata
D. (…) data model

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Question # 51

Which two dependencies need to be removed prior todisconnecting a data source?

A. Activation Target
B. Data Stream
C. Segment
D. Activation

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Question # 52

Which CDP feature helps marketerscalculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1) 

A. Calculated Insights
B. Formula Field insights
C. Streaming Insights
D. Einstein Insights

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Question # 53

ActivationTarget auto configured after connected with the platform

A. SFMC
B. S3 Bucket
C. Personalization through Interaction Studio
D. Commerce Cloud

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Question # 54

How does an adminincreasethe consolidationrate for identity resolution?

A. Add more matching rules to broaden the search of matches
B. Change the ignore empty value option
C. Change all reconciliation rules to source sequence
D. Reduce the number of matching rules

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Question # 55

In Salesforce CRM, the customer has a custom‘Customer_Email__c’ object related to standard‘Contact’ object. Which CDP data model object do you map it to? 

A. Contact
B. Custom ‘Customer_Email’ object
C. Contact Point Email
D. Individual

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Question # 56

What is the cardinality between individual and contact point objects?

A. One to one
B. Many to one
C. Many to many
D. One to many

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Question # 57

Which Steps should an administrator take if a successfully configuredcloud storage data stream fails to refresh with a NO FILE FOUND error message? 

A. Check permissions are configured for the CDP user
B. Check if the Cloud Storage data source is enabled in CDP setup
C. Check permissions are configured for the S3 user
D. Check ifthe file exists in a specific S3 bucket

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Question # 58

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2) 

A. CDP does not merge source records but instead creates a unified records that links allsource records
B. Theunified individual ID is refreshed after each resolution and it can change over aperiod of time.
C. CDP only lets you create one identity resolution ruleset
D. Fuzzy value used to match source profiles are stored in unified profile

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Question # 59

A marketer wants to segment it'saudience by qualifying the lifetime value of the customer--- --be created tosupport this use case in segmentation? (1 Answer) 

A. Streaming Insight
B. Profile Insight
C. Calculated Insight
D. Commerce Insight

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Salesforce Customer-Data-Platform Frequently Asked Questions