Salesforce Advanced-Cross-Channel Question Answers

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Question # 1

To what types of objects can you do a quick send in distributed marketing, Select multiple 

A. Lead 
B. Contact. 
C. Person account, (opportunities, Quick send message records) 

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Question # 2

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2. 

A. Sales cloud entry audience in journey builder 
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
 C. Use an api to create record in sales cloud directly from the ecom site 
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins 

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Question # 3

What is true for behavioral triggers. Multiple select. 

A. they cannot be modified 
B. need collect tracking code 
C. need catalog data 

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Question # 4

Where would you set a threshold limit in social studio 

A. enterprise admin settings 
B. workspace settings 
C. tab in engage 
D. column in engage 

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Question # 5

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple 

A. Orchestration 
B. Data aggregation 
C. Unified customer profile

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Question # 6

how many activities recommended in a journey canvas.(150-200) 

A. 10 
B. 50 
C. 100 
D. 300 

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Question # 7

What is true about Inbox message: 

A. It can open any public url also and not only cloud page 
B. Device owns the message not the contact. 
C. Contact owns the message not the device. 
D. Alert+inbox consume 1 supermessage. 

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Question # 8

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts) 

A. 50
 B. 100 
C. 15 
D. No limit 

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Question # 9

What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages) 

A. Product 
B. Content 
C. banner 

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Question # 10

Difference between inbox message and in app message. 

A. Inbox message is displayed and stored in device in app message is displayed only 1 time 
B. Inbox message is displayed once but in app message is displayed repeatedly 
C. Inbox messages can be used only in los whereas in app message can also be used in android 

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Question # 11

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)- weekly 

A. hourly 
B. daily 
C. monthly 
D. Biweekly 

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Question # 12

Where would you add a topic profile 

A. Social studio automate 
B. Admin settings 
C. Workspace settings 
D. Social studio engage

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Question # 13

What is true about shared entry event. 

A. It cannot be modified. 
B. Data extension created by it can be modified. 
C. Yon can use filter for entry audience segregation. 

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Question # 14

What is true about contact data and journey data. 

A. Journey data is static and contact data is updated data. 
B. Contact data is static and journey data is updated data 

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Question # 15

You are getting an error while trying to make an inbox message as inactive. What could be the possible reason. 

A. Some automation activity is using the inbox message 
B. The message is already scheduled/active 
C. The message has already been sent. (once started to send cannot mark as inactive) 

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Question # 16

How are profiles merged In IS: 

A. Once a day 
B. Probabilistic matching 
C. Deterministic matching on matched identities

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Question # 17

What is true about Einstein engagement frequency (EEF). Select 3 

A. EEF uses only commercial send data not transactional 
B. The model uses data available only in your account 
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue. 
D. It uses last ISO days engagement data

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Question # 18

What user permission is required to configure SSO in social studio. 

A. Super user 
B. full user
 C. custom user 
D. limited user 

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Question # 19

What is the prerequisite to create advertising studio audience: 

A. Create advertising/business account on the required and network and setup the ad  account integration in MC B. Set user opt in data. 
C. There is no prerequisite as all setup is done. 

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Question # 20

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ---- 

A. Understand, decide act 
B. Listen, Understand , Act

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Question # 21

What is prerequisite for email/web recommendations: select 2 

A. collect tracking code 
B. catalog 

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Question # 22

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times 

A. Einstein content selection 
B. Einstein copy insights 
C. Einstein engagement scoring 

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Question # 23

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder) 

A. Journey builder 
B. On the facebook ad channel

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Question # 24

What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

 A. Journey api
 B. Rest api 
C. Transactional messaging api. 
D. Email soap api 

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Salesforce Advanced-Cross-Channel Frequently Asked Questions